ESOP Consulting Brokers the Sale of Casa Moșilor Building

ESOP Consulting brokers the sale of Casa Moșilor building to Niran Co Products, in a €3.2 million transaction

The Casa Moșilor building, with a total area of 3,225 sqm, was completed in 2001 and is located at no 51 Calea Moșilor, a central area with high visibility and quick access to both the Old Town and the northern business districts of Bucharest. The property is structured on 7 floors, includes 30 parking spaces, and offers modern amenities, ideal for companies seeking a representative headquarters. The location benefits from proximity to public transportation, restaurants, banks, and other essential services.

Niran Co Products will relocate its current headquarters to this new building, consolidating its operations in a strategically positioned property in the heart of Bucharest.

Market Context

The Bucharest real estate market is undergoing a period of transformation, as more companies choose to acquire a headquarters. This trend is particularly visible in central and prime areas, where office properties with strong visibility and accessibility continue to maintain their long-term appeal.

“This transaction reflects the growing appetite among companies for acquiring their own headquarters in strategic locations across Bucharest. Well-positioned properties not only provide solid development potential but also offer long-term competitive advantages through stability, control, and a strengthened image in front of partners and employees,”
said Alexandru Petrescu, Managing Partner at ESOP Consulting | CORFAC International.

“The acquisition of this building marks an important milestone in our company’s development. The new headquarters will allow us to offer our team a modern space tailored to the current needs of a growing business, while also strengthening our presence in the heart of the Capital. This investment is part of our long-term strategy to support growth, value creation, and expansion for Niran Co Products,”
said Mr. Hussein El Jamil, CEO of Niran Co Products.

Through this sale, Domenii Imobiliare continues its portfolio optimization strategy, while Niran Co Products enters a new development stage by relocating to a headquarters that better meets its expanding operational needs.

Parties Involved

Domenii Imobiliare SRL

Founded in 2005, Domenii Imobiliare operates in the rental and subleasing of real estate properties, holding a diverse portfolio of assets in Bucharest.

Niran Co Products

Established in 1994, Niran Co Products is the exclusive distributor in Romania for over 30 international perfume and cosmetics brands, covering both selective categories — such as Givenchy, Versace, Dolce & Gabbana, Hermès, Mugler, Maison Margiela, Trussardi, Ferragamo, and mass-market brands, including Borotalco, Revox, Cantu.

Starting in 2024, the company has also re-entered the retail market, becoming the exclusive distributor of L’Occitane in Romania, managing both physical stores and the online platform under a modern and refreshed format.

ESOP Consulting | CORFAC International

The transaction was brokered by Adrian Călinescu from ESOP Consulting.

With over 20 years of experience and more than 1 million sqm of office space brokered, ESOP Consulting is one of Romania’s leading real estate advisory firms, specialised in office solutions for both local and international companies.

ESOP’s portfolio includes, in addition to office spaces for sale, office buildings for rent, industrial parks and warehouses for rent, as well as office spaces for rent in the main cities of the country.

If you would like more information, please contact the ESOP team by filling this brief form, or by phone (+4) 0723.26.61.97 or (+4) 021.528.04.40. We’ll promptly answer your inquiry!